You can instantly identify the signature beep of a barcode scanner, and the iconic design of your average unassuming barcode. But the story behind those black and white lines on the back of your favorite brands is one of commercial revolution.

For the past 48 years, GS1 has been the global standard for supply chain identification and efficiency, ever since the adoption of its renowned UPC barcode. More than 300,000 brands across 25 industries rely on the UPC barcode to facilitate the entire supply chain process, from product identification all the way to checkout, allowing trading partners to more easily exchange critical business information.

From groceries to gaming systems, hardware to healthcare, and everything in between; GS1’s supply chain ecosystem helps companies of all sizes and sectors speak a common language with all relevant trade and commerce partners, allowing brands to tap into a global economic playground with millions of users across 150 countries at all times.