Verified by GS1

Verified by GS1 makes it easy to search, look up and verify information about any barcode number (GTIN, UPC,
EAN), location (GLN), company or other GS1 key (SSCC).

Expand your search.

Need to look up more barcodes or locations?
Enterprise-level capabilities are also available for retrieving data such as batch querying and API connection.

Trust and efficiency

start with a valid ID. Get identity right with Verified by GS1.
Verified by GS1 provides unique, trusted and verifiable product, company and location information for business partners and government entities.

Accurate product information

● Enhances the buying experience

● Drives consumer trust

Accurate location information

● Supports supply chain visibility
● Enhances transparency and trust within organizations and partners.

Accurate company information

● Verifies company identity
● Builds trust across the ecosystem.

Unlock new possibilities

Unlock new possibilities

The data quality journey of chocolate

Thanks to a range of data quality
initiatives, product data accuracy is
now close to 100%

Making China’s customs clearance processes

The GS1 GTIN and Verified by GS1 have become valued tools for China Customs, bringing benefits to al…

Brazil’s Tax Administration

Using Verified by GS1 to authenticate the GS1 GTINs used to identify products on e-invoices,

Frequently asked questions

The GS1 Registries are a set of global, neutral and trusted registries managed by GS1 offering companies and trading partners access to foundational information about products, locations and companies identified with a GS1 identifier. All of this data from the GS1 Registries is accessible through a service called Verified by GS1.

 

With the Verified by GS1 service, you can verify the identity and ownership of any GS1 identifier – product, company, and location – thanks to basic data provided by the data owner that can be accessed openly and globally.

 

Data about GS1-issued identity within the GS1 Registries is trusted because it is sourced directly from the owner of those GS1 identification keys. Data providers (brand owners, manufacturers, distributors) can upload data about products, locations and companies into the GS1 Registries by using the Activate-grade services (including capabilities to upload data via an interface or API) offered by their local GS1 Member Organizations.

 

Companies, globally, can access the GS1 Registries by querying through the Verified by GS1 service to verify product, company and location identification.

With the Verified by GS1 service, you can verify the identity and ownership of any GS1 identifier – product, company, and location – thanks to basic data provided by the data owner that can be accessed openly and globally.

 

The most basic information that Verified by GS1 can almost always provide is information about the company that has licensed numbering from GS1 anywhere around the world

Verified by GS1 is used by industry organizations and government entities who need trusted, quality data to efficiently do business with their partners, specifically:

 

– Brand owners who need a single way to confirm product and company identity to their business partners.

 

– Retailers and marketplaces who need to be sure the products they sell are what they think they are, including the company that owns the product and the locations where the product and its upstream components have been throughout the supply chain.

 

– Government entities who rely on trusted data about products, locations, and companies to streamline processes and drive accuracy.

With the Verified by GS1 service, you can verify the identity and ownership of any GS1 identifier – product, company, and location – thanks to basic data provided by the data owner that can be accessed openly and globally.

As a single, trusted source of verifiable product, company and location information, Verified by GS1 creates greater efficiency and trust amongst business partners and government entities, specifically:

 

– Accurate product information enhances the buying experience and drives consumer trust (for example, clean product catalogue, reduced counterfeits).

 

– Accurate company information ensures the company you are working with is who you think it is, increasing trust throughout the ecosystem.

 

– Accurate location information helps to support supply chain visibility, enabling solutions for traceability, compliance, and ethical sourcing – driving transparency and trust both within organizations and with outside business partners.

Helpful resources

Terms & conditions

GS1 Global Data Model

GTIN Management Standard

GS1 in retail

Terms & GS1 Global Data Synchronisation Network